YEAR OF TIGER: BREAKING NEWS : we've started pilotimng AI hall of fame - 30 places reports of where tech's human dividends is most inspiring younger half of the world- that they can be the sustainable generation: .. in my experience (stats MA DAMTP Cantab), chaos maths of covid notwithstanding, friendly mathematicians and the most darling human souls have been asking why design systems to make millennials the extinction generation since 1990? -famous moments included soon after pope francis was appointed and through 2015 his schedule matched UN launch of Sustainability Goals (I was privileged with 2 trips to Vatican University mainly hosted by artists and youth- a grand prize was won by 9 year old spanish photographer (likely his generation's david attenborough) ; but the west's oldest legislatures of white empires carry on oblivious to grounmd levek networks; questions on changing world order - see 1984's 2025report,com with The Economist on why sustainability goals last chance was somewhere between 2025 and 2030. After 2021 the g8's most indecisive year - failing to stop covid economically, failing to keep past promises on cop26 radical mediation is needed - chris.macrae@yahoo.co.uk (Glasgow Smithians editorial boards New Economics & Social Business), 15 visit young journalist sherpa ABEDmooc.com - womens billion sdg networkingover the last 80 years my father's working life chnage from navigator allied bomber command (burman now myanmar) to economics mediator of peace and sustainability generaion; my work went from helping MIT complie world's largest database of what Asian societies wanted from global corporations to considering 3 mathematical puzzles-I hope you agree: it would be a shame to extinguish our species because of 3 types of numerical standrads which at the very least prevent our children from applying tech to be the most exciting times to be alive; and when miscommunicated by fake media and greedy men made eg ecop26 Glasgow our last best chance of preventing nature's meltdown; we need to be eveywhere curious about mathematical systems problems of
  • 90 day industrial accounting
  • ESG investing =Environment*Society-Governance
  • audting of 17 UN sdgs
  • Psychologists will tell you the human mind cannot make real-time decisions on many different factors -one handful of 5 Societal Goals is already a lot to combinatorially action and perhaps we can monitor how another 5 are being built (eg year on year)
  • After 50 journeys to Asia (where two thirds of huamns live and most had no access to enginesd when I first traveled in 1982 on one of 40 market jobs for the Royal Dutch Company Unilever (see brand chartering handbook which i puglished with ethe economist intel unit) (first trip Indonesia) i would suggest goals 1-5 are to integrated in community-building that we parents do need either to action them orto track each transparently in the nightly news or your latest face-fees; 6-16 which can be grouped into natural investments which zeroise any pollutant that leaves less of mother earth to your children and infrastructure which balanes joyful life in rural and city areas and every hemisphere of earth's diversity (probably we need to identify digital infrastructure and transportation infrastructure)- the net result should be RISING in every place three-in-one progress: ending poverty, expanding middle class , going green)-these can all be triple win over time but the problem is they look like losses if the media only reports immediate monetary results and has no metric of whether profit made is sacrificing futures either peaceful or entreprenurial which take more than a quarter to prove they were sound investments western governance of biggest organisations has become short-term - the least sustainable maths imaginable; not surprisingly environment exponentials are biggest loser, society isn't something corporates can make quick cash from - see education and last mile lives matter service- the harvard mba (sponsored by many of the same big banks that gave the world subprime) has become gold standard for numbers hiding big organisations role in causing extinction..
  • Friday, March 22, 2013

    ECONOMICS OF MEDIA- building strong local communities as essence of sustainable globalisation

    World Class Brands network was established in 1988 to help with pro-youth media training as it became evident that 21st C society would spend more time and money on media than anything else. Five generations of Macrae family have made livings by helping buiilding strong local communities and helping map transparent valuation of systems that sustain bottom-up goals and maximise collaboration wherever valuable.Norman Macrae spent his working life doing this as The Economist's pro-youth economist. His retirement in 1988 enabled him to spend the next 20 years on special projects from writing up the biography of von neumann to helping world class brands develop the optimal metrics of sustainability investment and celebration of millions time more collaboration technology than when man raced to the moon in 1960s. Our simplest training modules (can be exercised online in short modules); they include developing these sort of media literacy
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    make a list of channels of media and education - which help prevent and which hasten failure of communities?
    .what causes communities to fail?

    eg

    • extraction of natural resources
    • majority of families in community are trapped in debt
    • crises (including wars) caused by big neighbours ..
    .who loses most from broken communities?

    families especially mothers
    children
    poorest...
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    since 1920 can you make a timeline of the most positive inspirations of media and the most dismal unintended consequence  -(we choose 1920 as that is when mass audiences started to be linked in by radio )

    when are the earliest discussions you can find on computer networking media- make a 2 by 2 matrix- what has happened slower, faster ; better, worse than the most optimistic pioneers of digital media and the greatest human revolution of being networked
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    build on the above exercises to make a list of greatest opportunities and threats of our next 10 years locally and globally - what sorts of collaborative solutions can you search out to resolve the threats; is this search for solutions to threats something millions of young people need to be connecte to by early online educational courses of the sort yunus prioritses as worldwie youth's favorite economoist and humanitarian

    Advanced training can also be found at our affiliate webs

    BrandChartering.com abd valuetrue.com - mediating and valueing the most pursposeful system in the world - be these at organisation, network or market level. By purposeful we mean searching for human purspoe that can sustain most value multiplication in both our roles of human being - producers and demanders (eg customers, societies, owners, partners, co-workers)

    worldeconomist.net and worldentrepreneur.net

    yunus.tv brac.tv as two of most exciting service organisations and community builders we have come across in projects that have taken 3 macraes to over 100 national contexts and many hundred market caltegories

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